The Anatomy of a Website: Which Pages Should Be on Your Website?

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Whether you’re launching a website for your new business or you’re looking to improve your current website, you want to make sure you get it right the first time. A great website gives visitors all the information they need about your business and products, is easy to navigate, and is laid out properly for the search engines.

Which pages should you include on your website?


  • Home—Well, duh, of course you’re going to have a home page, but let me give you a few words of advice for getting the most out of your home page. First, don’t ever have an intro page as you’ll instantly lose new visitors. Second, don’t waste your time with a headline that says “Welcome.” Third, keep the navigation simple and the design clean so that new visitors can find what they’re looking for as quickly as possible. And finally, don’t try to tackle every facet of your business on your home page; it will overwhelm and confuse visitors. Keep it simple!
  • About Us—The about us section of your website helps give a face and personality to your business. Furthermore, it builds credibility as website visitors can see you’re a real person and a legitimate company they can trust.
  • Products and Services—If you offer multiple products and services, break it down into one page for each product or service. Not only does this make it easier for visitors to find the information they’re looking for, but it also allows you to target more keywords for increasing your search engine presence.
  • FAQ—I’ve noticed that a lot of website don’t have FAQ sections, and I think it’s a mistake. Here’s why: Your visitors will have questions. Some of them will email you their questions, but many won’t make the effort as they just leave your website. A FAQ section allows you to give them all the information they need, and it can keep you from having to respond to the same questions over and over again.
  • Contact—I recommend placing your contact information on each page, but you should also have a main contact page too. You want to make it as easy as possible for visitors to contact you, and you also want to appear as professional and trustworthy as possible.
  • Testimonials—This is another page you don’t always see on websites. Look, new visitors to your website aren’t going to trust you right away. Of course, you’re going to claim your products and services are great; ever company does. Testimonials give skeptical visitors an unbiased recommendation of your company from people just like them. Read my post on giving your testimonials more credibility.
  • Guarantee—If you offer a guarantee on your products or services, there are probably some restrictions to it. Lay out the fine print of your guarantee on a separate page, and do so in plain language that the average consumer can understand.
  • Site Map—The site neatly outlines your website for both visitors and the search engines.

Are there any other essential pages I left of this list? Leave a comment with your tips.


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