Are You Using Facebook Places to Promote Your Business?

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When Facebook launched their location-based check-in system last month, savvy business owners immediately jumped on this new opportunity to market their business. If your company has a physical location, claiming your Facebook Place just makes sense. It lets you track people who are stopping by your store, gives people an extra way to interact with your business, and allows people to find you when browsing Facebook or the Places app.

If you aren’t yet using Facebook Places, this simple guide will walk you through everything you need to know to get started.

1. Create a Facebook page—Before you claim your Place on Facebook, you need to create a Facebook page. Hopefully, you already have one. After all, more than 500 million people (of all ages and from all backgrounds) are on Facebook, so I don’t want to hear the “my customers don’t use Facebook” argument. So, create your Facebook page and move on to the next step.

2. Claim your location—Once your Facebook page is setup, the next step is to claim your place and link it to your page. To do this, you need to find your business’ location on Facebook. After you’ve found the location, there’ll be a link you need to click that says “Is this your business?”

Claiming your Place requires a few verification steps. You then need to access the iPhone Places feature in the Facebook app or use the Facebook mobile app to “check in” at the location and to add and name your new place. Once the place is added, check in.

3. Start connecting with others—The final step is to do some outreach to build more fans on Facebook. The larger your community and the more people who know you and check-in at your location, the more brand awareness you’ll generate. Check out these really good Facebook marketing tips to learn how you can start to create a powerful social presence.

That’s really all there is to it. You may also wish to experiment with buying some Facebook ads. These ads can be very well targeted, and they’re pretty inexpensive. I’ve even seen some vouchers that get you a $50 advertising credit when you sign up for Facebook advertising, so that’s something you should definitely look into.

Is your business on Facebook Places? Have your Facebook marketing efforts generated any results?

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