7 Important Lessons I Learned from Digg

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To many, Digg is the Holy Grail of social media marketing. If you can find success on Digg, you’ll get tons of traffic, links, and improved online visibility. It’s certainly a great reward, but few who try will be successful. The main reason is because wide-eyed self promoters sign up on Digg without a clue as to how everything really works.

All you need to know about Digg, you can learn from viewing the front page. Here are 7 important lessons I learned from the Digg homepage.


  1. It starts with the headline- It’s been said time and time again, but it’s worth repeating. If you don’t have a great headline, no one will ever read your content. Look at the Digg homepage; nearly every article that goes hot has a captivating headline. I’m not even interested in half the topics on there, but the headline is so interesting it makes me want to read more.
  2. Stay current- Stop writing about the same old topics from 5 years ago. If you want to have any chance at being successful on Digg or any other social media site, you have to remain current. Social media users crave the latest information. If you can be the first to break a story, you stand a good chance of being successful. Of course, that can be easier said than done.
  3. If you aren’t first, be the best- Chances are you won’t be the first to break a big story. That’s okay. If you aren’t the first to break the story, be the best. Provide more in-depth coverage than anyone else. Or, give your own distinctive opinion on the story.
  4. Controversy is king- In general, social media users love controversy. Whether they agree with you or not, people jump at the chance to voice their opinions on a controversial topic. Just look that the front page of Digg; most stories on there are rooted in some form of controversy. It’s good to go against the grain every once in a while. It shows you have your own opinions, and people will respect you for it.
  5. There will always be haters- Of course, if you want to be controversial, you’ll have to deal with the haters. Heck, you’ll have to deal with them even if you aren’t controversial. The bottom line is Digg and other social media sites are brimming with haters. No matter how popular your content gets, there will always be a handful of people talking down on it. Just recognize it for what it is, and don’t let it get to you. Like they say, there’s no such thing as bad publicity.
  6. People love lists- This goes back to the first point—lists are great because they make for enticing headlines. They can also be controversial as people are sure to ask “why did you leave ____ off the list?” Lists are also great because they’re easy to scan, meaning online users have their scanning needs meet. Scannable content is always a positive.
  7. It’s who you know- The most important lesson I learned from Digg is it’s all about who you know. Pay attention to the stories that make it hot. It’s no coincidence that many of the same users submit the hottest stories. That’s why so many people are unsuccessful on social media sites. They don’t know anybody, and they assume simply submitting their own content will take care of itself. You have to know people with power. Even the best content is useless if not submitted by the right people.


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