4 Easy Ways to Boost Your Productivity with Social Media
Recently, a study by Morse found that a lack of productivity due to social media is costing UK businesses about $2.25 billion. Regardless of whether or not these numbers are skewed, it’s no secret that social media has a tendency to rob your time, making it more difficult for you to get important tasks done.
Thankfully, there are many things you can do to increase your productivity. From using social media tools to Tweeting on the go from your phone, being productive with social media really isn’t that hard. I’ve come up with 4 more easy tips you can put into practice right now to boost your social media productivity.
- Set goals—Goals give you direction. They provide something for you to work toward with your social media usage, so that you can measure your results. Make sure the goals you set align with your overall marketing goals for growing your business.
Your social media goals could be to:
- Increase the number of positive mentions of your company
- Build more back links to your website
- Improve customer retention
- Build brand awareness so people know who you are
- Have a plan—Once you have some goals in place, it’s time to set a plan for making these goals a reality. For example, if you want to get more back links, you need to write linkbait-style blog posts and promote them on Twitter, Facebook, and social voting sites.
All of your social media usage should be devoted to helping you achieve those goals. Anything else is a waste of time. So, stick to the plan so you can stay productive.
- Create a schedule—It might seem a bit restricting, but scheduling time for your social media use keeps you focused and on track. For example, if you know you have a block of 15 minutes to devote to promoting your blog, you’ll focus on this task, rather than killing time chatting on Facebook or Twitter. Set a schedule and stick to it!
- Get help—Don’t be a hero. Ask for help with achieving your social media goals. This could mean getting employees to contribute to your blog. It could also mean soliciting guest posts. Or you could hire a ghost blogger to blog and Tweet under your name. This would free you up to work on your normal daily tasks while letting an expert do all the dirty work.
How do you stay productive while still being a social media junkie? Share your best tips in the replies.