Article Marketing Tip: Capitalize on Your Author’s Resource Box
When we talk about article marketing, we usually discuss how to write compelling articles, where to publish them, how to target the right keywords, and how to build more back links. One of the most often overlooked aspects of article marketing is the author’s resource box. This is the little box that appears at the end of each article you write. It includes some information about who you are and what you do. It also represents a huge opportunity for driving traffic to your website.
So, what should you do to capitalize on the author’s resource box? Here are the basics.
• Build credibility—Because just about anybody can publish content on article directories, many people don’t place a lot of trust in these articles. That’s why you need to do everything you can to show readers that you’re trustworthy. The first thing to do is to state your name. Including a picture is a good idea as well. You should also state your credentials (i.e. what it is that makes you qualified to write on the subject). Just be careful not to go overboard here, stroking you own ego. Keep it short and professional.
• Call to action—Of course, the ultimate goal of article marketing is to promote your products and services. So, you need to give people a reason to take the next step to learning more about you and eventually becoming a customer. Think of your author resource box as a P.S. in a sales letter. This is where you want to send out a solid call to action that entices readers to act. Tie your call to action into the theme of the article, and avoid gimmicks (e.g. Don’t say “Can you really make $5000 a day? Click here to find out). To make your call to action even more irresistible, you could offer a free eBook or whitepaper to those who click-through.
• Keep it short—Your author’s resource box shouldn’t read like a novel. Ideally, it should be about 2-3 sentences long. This gives you room to state your credentials and to include a strong call to action. Anything else will take away from the call to action and create too much clutter.
What do you include in your author’s resource box? Share your tips in the replies.