Asking Your Email Subscribers to Complete a Survey

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You can’t place too much importance on the value of customer feedback. The best companies actively seek input from their customers, and they use that information to improve their products and services. After all, who can tell you what your target audience wants better than your target audience?

One way you can solicit feedback from your customers is to email them. If you have an email list, you can send out a message encouraging them to complete a survey. Of course, not everyone will jump at the chance to complete a survey. Most people are pressed for time, and they don’t see the point in doing it.

To increase your survey response rate, there are a few things you need to do.


  • Let the customer know what’s in it for them—Let the customer know what you’re going to do with the information they give you. If you’re going to use it to develop a new product, tell them that. If you’re using it to improve your customer service, let them know. They need to know what you’re going to do with the surveys and how it will benefit them.
  • Tell them how long the survey is—I opt not to fill out a lot of surveys because I never know how long they’re going to be. Tell the customer up front how many questions there are or how many minutes it should take to complete the survey so they know what they’re getting into.
  • Thank them in advance—Your customers don’t owe you anything. They don’t have to fill out your survey if they don’t want to. That’s why you need to be really nice and show them your appreciation. A simple “thank you” in advance really can go a long way.
  • Bribe them if you want—Sometimes, you can bribe people into taking your survey with a freebie or a great discount on a future purchase.


What are some of your tricks for getting customer feedback?



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