5 Things to Check before Publishing a Press Release

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Press releases still have a lot to offer as a content marketing tool. A well-written press release can get you free media coverage, and if distributed properly online, it can help you with your SEO and linkbuilding efforts.

Of course, the key to getting the most from your press release distribution efforts is to ensure you have a timely, well-written press release that people want to read and share. That’s why you should always check these 5 things before you send out your press release.


  1. Look for any buzzwords or hype—Press releases are news stories, not advertisements. So, make sure you don’t include any corporate buzzwords, unsubstantiated claims, or hype/advertising phrases.
  2. Verify the facts—Always double check the facts in your press releases to make sure they’re accurate. Sending out a press release with inaccurate information can kill your credibility and hamper your future PR efforts.
  3. Make sure all links work—If you’ve included links in the body of your press release, check them to make sure they all work before you publish it. Otherwise, you’ll frustrate readers, and you won’t reap the linkbuilding benefits of press release distribution.
  4. Ensure the headline is clear and optimized—The headline is the most important part of the press release. In the case of media relations, the headline often determines whether or not the reporter will even read your press release. And in terms of the SEO benefits of press release distribution, an optimized headline can help you gain more valuable real estate in the search results.
  5. Make sure the first paragraph answers the basic questions—Next to the headline, the lead paragraph of your press release carries the most importance. The first paragraph should contain a strong news hook and it should answer the basic who, what, when, where, and why questions about your story.

Do you still send out press releases? How often do you do so?


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