Link Building: The Battle is Never Over

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Over the past 3 or 4 months, I’ve had an aggressive link building campaign going for my website. Link building is always something I’ve worked on when I had the time, but running a one-person show, it was difficult to find that time. Finally, I decided that I had to make the time if I was serious about wanting to grab top search engine rankings.

With the help of my good friend Gerald Weber (the_gman) and a consistent creation of content for guest blogging, article distribution, and press release marketing, I’ve started to see some truly amazing results. I’m in the top 5 for many of the targeted keywords, and I’m close to getting top 10 rankings on some keywords I thought I had a snowball’s chance in hell of ranking this high for.

And while it would be easy to pat myself on the back and take my foot off the gas pedal, the truth is I still have a long way to go. When it comes to link building, the battle is never really over.


  1. You can always climb higher—I don’t know about you, but I’m sure as heck not ranking #1 for every keyword I’m targeting. And I never will be. That’s the point though. There is always room to go up. Sure, the higher you get, the harder that climb will be, but if you don’t keep building links and implementing sound SEO tactics, you’ll get stuck or even start to slide down.
  2. There are more keywords to rank for—I’m doing really well with a handful of keywords, but I know there are many other keywords I should be focusing on achieving better rankings for. There are always other keywords to target. Some new keywords may have even popped up since the last time you did your research due to changing industries or new consumer behavior.
  3. The people behind you want your spot—The higher you get in the search rankings, the bigger the bull’s-eye on your back becomes. There will always be people behind you who are trying to surpass you in the SERPs. And if you take your foot off the gas, they’re going to get by you eventually.
  4. Current links may go away—That link you got from the PR 5 blog yesterday? It could disappear in the future if the blogger decides he’s tired of blogging and wants to shut down his site. Links come and go. That’s why you need to keep getting new, high-quality links on a consistent basis.
  5. The search engines love relevance—The goal of the search engine is to provide searchers with the most relevant, up to date results possible. If the search engine sees you haven’t had links coming in in a long time, your website could be viewed as irrelevant or less useful. Continuous link building helps you stay relevant.
  6. Algorithm changes could shake up your rankings—Finally, you never know when Google is going to switch up its algorithm. Ranking factors could change, and you could find yourself needing to do more work to climb back to the top.

How do you keep finding new ways to get links?

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