Blog entries posted in: Copywriting

The 4 Things You Need to Have in Your Landing Page Copy to Get Leads

Getting leads from your landing page requires having well-written copy that grabs the visitor’s attention immediately, earns their trust, and motivates them to take action. Over the years, I’ve written more landing pages than I can count, and I’ve learned … Continue reading

4 Red Flags to Look for When Hiring a Freelance Copywriter

For the past several years, I’ve been working full time as a freelance copywriter. On many occasions, I’ve picked up new clients who turned to me after having an awful experience with another freelancer. Understandably, they need me to assure … Continue reading

3 Things Copywriters Can Learn From Pop Music

I hate to be “that guy,” but most music that gets played on the radio makes me want to repeatedly shove pointy objects in my ears until I can no longer be subjected to the garbage polluting the airwaves. However, … Continue reading

A Quick Guide to Properly Using Bullet Points

Bullet points are a writer’s best friend. Readers have short attention spans and limited time to read, so bullet points can be highly effective in delivering information in a quick, easy-to-consume manner. Numerous eye-tracking studies have shown that even if … Continue reading

Is Your Copy Riddled With Weak, Throwaway Phrases?

I’m a copywriter, so I obviously tend to pay close attention to the words I see on company’s websites and advertisements. I’ve noticed that a lot of the copy I read is brimming with weak, throwaway phrases. These are wasted … Continue reading