Blog entries posted in: Brand Building

Want Your Customers to Trust You?

One of the biggest ongoing battles your company will fight is winning the trust of customers. Consumers have become more skeptical of companies than ever before. They know that the web is full of shady businesses, so their first instinct … Continue reading

5 Business Lessons I Learned in 2011

I’ve been a freelance copywriter for about 3 or 4 years now, and I’m still learning valuable business lessons on a regular basis. Last year, I learned a number of important lessons that have helped me grow my business, better … Continue reading

3 Ways to Lose Your Credibility During a PR Crisis

Look, you might never find yourself in the middle of a PR crisis as bad as the ones faced by the likes of BP and Toyota, but just because you’re a small business doesn’t mean you’re immune to controversy. You … Continue reading

3 Easy Ways to Get More out of Your Press Releases

  In most cases, press release distribution consists of sending the press release to a list of reporters and publishing it on a few directories across the web. You might be surprised to know that there are many more things … Continue reading

The One Question Your Company Should Be Asking Customers

I believe there’s no information more integral to a company’s success than customer feedback. Every business can benefit by taking the time to listen to its customers, so they can discover what their customers really care about and how they … Continue reading