Blog entries posted in: Brand Building

A Simple Guide to Building Relationships with Bloggers

As a marketer or business owner, there are many different reasons you should be building relationships with bloggers. Maybe guest blogging is part of your link building and brand building strategy; if you want to get lots of guest blogging … Continue reading

Your Employees Should Be Your Best Brand Ambassadors

When it comes to promoting your company and keeping its reputation strong, your employees are your best asset. They are the ones who spend every day interacting with your customers. They’re the face of your company. And when they leave … Continue reading

5 Simple Tips for Designing Your Logo

In many ways, your logo is the face of your company. It’s the image your customers will associate with your brand, so it’s important to make sure that you get it right. Here are 5 tips to keep in mind … Continue reading

How to Apologize to a Customer

If you’ve been in business for any extended period of time, you know that you’re not going to satisfy every customer. Occasionally, a customer is going to get ticked off at you. They might threaten to stop doing business with … Continue reading

What to Do When Your Brand’s Reputation Takes a Hit

No company is immune to the risk of a PR crisis. From BP to Toyota, we’ve seen some major brands take huge blows to their reputations over the past few years. While you might not find yourself facing a crisis … Continue reading