Should You Write Your Guest Post Before You Pitch It?

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Trying to land a guest posting opportunity on another blog? These opportunities won’t just be handed to you. You have to work for them. Bloggers are very protective of their websites, and they only want to provide their readers with the best possible content.

That’s where the pitch comes in. Before your guest post can be accepted, you need to pitch the blog owner. This means sending them a short email introducing yourself and telling them what you have to offer (your guest post). In essence, you’re trying to sell the blogger on your guest post. You want them to see that you have an understanding of their audience, and that you can provide them with content their readers will love.

What better way to do this than to show them the guest post you have for them?

Some writers come up with idea for a guest post, and then they pitch the blog owner on this idea. If the blogger accepts the pitch, they then write the post and send it over.

I prefer writing my guest post before I ever pitch it. Why?


  • The blogger can see exactly what he will be getting—I’ve received some great pitches from potential guest bloggers, but when they turned in the post to me, it didn’t live up to my expectations. By writing the post before you send your pitch, you cut out the guesswork. The blogger can see the full post and decide whether or not it’s a good fit for his blog.
  • The post is ready to go, making it easier and more appealing for the blogger—Bloggers are a busy bunch, and the easier you make it for them to accept and publish your guest post, the likelier it is that they’ll do so. A great post that’s already good to go is much more appealing than just an idea for a potential guest post.
  • If the post isn’t accepted, it’s still mine to use—At the worst, the blogger will reject the guest post, and you’ll have a pre-written post on your hands. You could still pitch this to another blogger, or you could simply post it on your own blog. It won’t go to waste either way.


What do you think about writing the guest post before the pitch?

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