Are people leaving your website almost as quickly as they arrived? Bounces happen, but if you have an exceptionally high bounce rate, that’s an indication that your website isn’t functioning the way it should. Something is just not right, and until you correct it, you’ll never build a truly profitable and effective online presence.
So, what are some of the most common reasons visitors quickly bounce from a website?
- You’re targeting the wrong keywords—It’s quite possible that you’re targeting keywords that don’t exactly match the products or services you offer. In other words, people could be searching for one thing but end up finding your website instead. For example, someone might be searching for information on “windows” for their home and end up on a website about “Microsoft Windows.” Make sure you’re really targeting keywords that bring targeted visitors.
- Your website takes too long to load—If your website doesn’t display within a few seconds of someone clicking on it, you’re going to lose a lot of visitors. Web users are an impatient bunch. They want instant satisfaction, and if you can’t deliver it, they’ll find someone else who can.
- Your content doesn’t deliver on the link’s promise—You see this happen a lot with PPC ads. The ad will promise one thing, but when the user clicks the link, they’re taken to a page that has almost no connection with the ad’s promise. Always make sure you’re delivering what the visitors expect.
- They can’t find the information they’re looking for—Again, web users are impatient and want their information as quickly as possible. This means your website needs to have simple navigation, easy to scan content, and even a search bar if your website is large enough.
- They don’t trust you—Online shoppers are very skeptical by nature. And for good reason. With so many scams plaguing the internet, you can never be too careful. So how can you earn their trust? Having testimonials helps. So does eliminating risk and ditching the spammy copy. Check out more tips for convincing skeptical customers.
- You do something annoying—Pop-ups, autoplay audio and video, and walk-on spokespeople are just a few things that annoy me to no end. If you’re doing something intrusive and annoying when people land on your website, you can bet a lot of people will instantly back out.
- Your content doesn’t hook the reader—You only have a few short seconds to grab the attention of your website visitors. You need to hook them in with a strong, benefit-rich headline and powerful copy that demands to be read.
What are some other reasons visitors bounce quickly from websites?