Almost every website uses contact forms for one purpose or another. On my website, I use contact forms on my home page and service pages as a conversion tool. It’s how I generate leads.
But having success using contact forms on your website requires more than just slapping up a form on each page. Here are 5 tips to help you create better contact forms.
- Make them visible—Visitors shouldn’t have to search your website high and low to figure out how to get in touch with you. Your contact forms should be clearly visible on your home page and product/service pages. Most studies I’ve seen recommend placing the contact form along the right-hand side of the page, above the fold in order to get the most responses.
- Add an interesting design element to them—Don’t just add lifeless contact fields to your page. Spruce things up and create a contact form that jumps out from the page. After all, you want people to see it and be motivated to fill it out, right? A creative design for your contact form adds life to your page and can increase response rates. Just make sure you don’t sacrifice usability and simplicity while designing your contact form.
- Keep them short—The purpose of the contact form is to get only the most essential information from the visitor. You’re just trying to get the ball rolling. All you need is their name, email address, and information about why they’re contacting you. Don’t ask for anything more, or else you’ll kill your conversion rate.
- Explain the benefits or purpose of completing the form—Why should anyone spend their time completing the form to contact you? People don’t do anything without a good reason. Let people know what the benefits or purpose is of completing the contact form. If it’s to get a free quote, put that on the form. If it’s to subscribe to your email list, give them some benefits of becoming a subscriber. Don’t just say “contact us” and expect people to do it.
- Avoid CAPTCHAs—Not only are CAPTCHAs on contact forms annoying and frustrating to complete, they can also harm your conversion rates. I hate SPAM as much as the next guy, but I’m not willing to lose quality leads in my battle to reduce SPAM responses.
What’s your best tip for creating more effective contact forms? Share it with us by leaving a comment below.