With the proliferation of smart phones, mobile web use is increasing at a rapid rate. Soon, more people will be accessing websites via their mobile devices than with a computer.
That’s why it’s so important to start getting serious about creating a mobile version of your website. Your regular website just won’t cut it because it isn’t optimized for the mobile browsing experience, but if you’ve ever been to any of the mobile websites out there, you know that a lot of them leave a lot to be desired.
What can you do to make sure your mobile website is actually usable and effective? You can start by avoiding these 4 mistakes.
Mistake#1: Not giving visitors the option to view your full site
I can’t even begin to describe how frustrated I get when I find myself trapped on a mobile website that doesn’t have the information I’m looking for and that doesn’t give the option to view the full website. I’m using an iPhone, so while full websites aren’t always ideal, I can make my way around on them decently if need be.
Always include a link to your full desktop site on your mobile site.
Mistake #2: Using too many graphics
Less is usually more when it comes to mobile web design. Your visitors are using tiny screens, and they don’t like to scroll. Stuffing your mobile site with a lot of graphics, photos, and other elements can make your site difficult to use.
Keep it simple.
Mistake #3: Not tracking everything with Google Analytics
You need to understand how visitors are using your mobile website, and the best way to do this is by using a web analytics tool like Google Analytics. With Google Analytics, you can see how visitors are navigating your site, what type of information they’re looking for, what features they’re accessing on your full desktop site, etc. Use this information to tailor your site to the needs and preferences of your mobile visitors.
Mistake #4: Not keeping it thumb-friendly
With big thumbs and tiny screens, browsing the web on a mobile device often leads to mistakenly clicking on buttons and links. Design your site in such a way that visitors don’t feel like they’re all thumbs. Make your buttons large enough, and don’t crowd them next to one another so that you don’t get too many misclicks.
Do you have a mobile website? What lessons have you learned from it?