Comments on: Marketing Basics: Creating Your USP

By: 5 Things that Need to be Above the Fold on Your Website

5 Things that Need to be Above the Fold on Your Website — Mon, 03 May 2010 19:55:13 +0000

[...] writing powerful headlines is actually pretty easy. Just make sure you focus your headline around your USP/main benefit, and keep it clear and to the [...]

By: 3 Rookie Copywriting Mistakes to Avoid

3 Rookie Copywriting Mistakes to Avoid — Tue, 08 Dec 2009 12:35:40 +0000

[...] to write copy that focuses on the benefits specific to your products and services. It’s all about identifying your unique selling point. Like Wintress says in her post, you wouldn’t sell a car by telling the reader that “it’s a [...]

By: A Collection of My Favorite Advertising Quotes

A Collection of My Favorite Advertising Quotes — Tue, 01 Dec 2009 12:11:21 +0000

[...] the competition, what reason do consumers have to choose you instead of one of your competitors? Creating a strong USP is essential to your [...]

By: Bradley Gauthier

Bradley Gauthier — Sat, 13 Jun 2009 16:37:31 +0000

Great post! I have found that the generic industry jargon that some companies use in their copy not only scares consumers away, it usually fails to properly solve the consumer’s problem.