A growing number of businesses are using podcasting as a means to increase brand awareness, to connect with their target audience, and to grow their online presence. But to get the most out of podcasting, you need to make sure you’re doing all of the right things to give your audience a professional show every time. Here are some easy things you can do to improve your podcast.
• Get a decent microphone—Let me first say that I’m not an audio geek by any means. However, I will say that a cheap mic can make your entire podcast sound unprofessional and difficult to listen to. You want to find a microphone that cuts out a lot of background noise and eliminates static. In short, you want your listeners to be able to clearly hear you without getting distracted by other noises. Visit your local music shop or electronics store to find a good microphone for your podcasting needs.
• Add intro and outro music—Whenever you listen to a talk show on the radio, each segment always begins and ends with about 10 seconds of music. This is called bumper music, and it can add a professional, finished touch to your podcasts. You can easily find royalty free music online that you can use in your podcasts.
• Speak clearly—Recording a podcast isn’t as simple as plugging in a microphone and blabbing away. There’s something known as “proper microphone technique.” This includes everything from properly positioning the microphone to speaking clearly. Speak slowly, and make sure not to mumble. Enunciate every word properly, and always have water on hand so that you can stay hydrated. Always go back and listen to your podcasts before publishing them to make sure every word can be clearly heard.
• Eliminate the noise—You might not normally notice it, but there is always noise all around us. From the sound of the air conditioner to the humming of the refrigerator, these little noises that you might normally overlook can easily become annoying background tracks on your podcast. Record in the quietest place you can find. Place pillows or clothes around windows and doors to block out sound. If you live in the city, you can also try recording at night when traffic has died down some.
• Make your listeners a part of the show—The main difference between podcasts and radio shows is that podcasts are typically prerecorded while radio shows are live. As a result, many podcasters lose the interactive element of the show. But it doesn’t have to be this way. Your listeners can still have a key role in your show. Dedicate a portion of your show to answering listener’s emails. You could even setup a voicemail system that allows listeners to leave messages with questions and comments.
• Always be prepared—Preparation is a podcaster’s best friend. You don’t want to be recording your podcast on the fly. Everything should be planned out properly so that your content comes across smoothly and naturally. Just be sure not to script your show too much as you’ll end up sounding like a robot.
Which podcasting tips would you add to this list? Share your thoughts in the replies.