A Guide to Working with Freelancers on Your Marketing Projects
From web designers to copywriters to SEO experts, there are a lot of different freelancers you might work with when executing your marketing campaigns. Hiring freelancers can be great for a number of reasons. Freelancers offer specific expertise, don’t require a full-time employee income, are often affordable, can offer fast turnaround times, and so on. I’m a freelance copywriter myself, so of course I’m all for companies using freelancers whenever they have the chance.
Of course, I’m not going to lie and say there aren’t any risks to hiring contractors. The truth is that not all freelancers are good at what they do, and some are incredibly difficult to work with. There are some freelancers who will rip you off and not deliver the work as promised. Or there are those who are impossible to get in touch with or who just do sloppy work.
However, if you take the right steps, you can hire quality freelancers who will do a great job and be easy to work with. Here are some tips to help you out:
- Never hire a freelancer without seeing his or her work—Every freelancer will claim to be great at what they do, but the proof is in their work. Don’t take any freelancer’s word for it. Ask to see samples. If you’re hiring a copywriter to work on your website, ask to see samples of websites they’ve worked on. If you’re hiring a designer to create a brochure, ask to see their brochure design samples. You need to see their work!
- Always ask for referrals—A good freelancer will be able to offer you referrals and testimonials from past satisfied clients. If a freelancer can’t provide you with these, it’s probably a sign that they’re either inexperienced or that they don’t do satisfactory work.
- Talk to the freelancer on the phone or in person—It’s important to hire a freelancer that you click well with. You want someone you can count on to execute your vision, so there needs to be chemistry between you. The best way to determine if this chemistry exists is to have an actual conversation with the freelancer, either on the phone or in person. Don’t rely solely on email during this important early stage.
- Give the freelancer ample direction—Even the best freelancer can’t meet your expectations if he or she doesn’t know what they are. It’s your job to give the freelancer all the direction they need to complete the project.
- Follow up regularly—If you’re working on a long-term project with a freelancer, it’s important that you follow up with him or her on a regular basis to ensure the project is staying on schedule. You don’t want to be a pest, but you also have to remember that you’re probably not their only client, so you don’t want your project to get lost in the mix.
- Pay your freelancers on time and be a valued client—Be good to your freelancers. The best ones work hard for you, and they rely on you to pay them on time so they can keep food in their mouths and roofs over their heads. If you do a good job of taking care of your freelancers, you can be sure they’ll make the extra effort to satisfy you.
What are your experiences working with freelancers? Comment below to let us know.