5 Things to Consider Before Redesigning Your Website
No matter what your reasons are for doing it, redesigning a website is a major decision that requires careful planning and ample research. Before you launch into your redesign, you should consider the following 5 factors.
- The Purpose of Your Redesign- The first thing you need to ask yourself is “why does my site need to be redesigned?” Is it simply because the old design is dated? Or is your current web design not user-friendly? Maybe, your current design just doesn’t reflect the image of your brand. Whatever the reason, you need to identify it and focus on this as you redesign your site so that it will meet your needs.
- What Worked about Your Old Design- Hopefully, your old website design wasn’t total garbage. Even if you don’t like it, there is bound to be something about it that works. One of the best ways to identify what works is by analyzing how your visitors act when they come to your page. Which paths do they typically take? Which pages do they usually enter on? The last thing you want to do is make things difficult on your visitors, so accommodate their needs and expectations as best you can.
- Impact on Search Engine Rankings- When it comes to redesigning a website, you really have to be careful with how it might affect your SEO strategy. If certain pages are ranking really well for their keywords, do your best to disrupt them as little as possible. It’d be a real shame to lose all the progress you’ve made in the search engines because of some oversights in your redesign.
- How It Impacts Your Marketing Strategy- Your website is one piece of your overall marketing strategy. So, whenever you redesign it, it affects all your other marketing collateral. This means that a website redesign could necessitate a redesign of all your marketing pieces. Unity in content and design across your materials is a must.
- Getting Your Users Involved- Today’s internet user demands interactivity. Static websites simply don’t cut it anymore. You need to find ways to get your users involved when they visit your site. This can be something as simple as creating a blog where they can comment or it can be adding a live customer service chat to your site. The web is interactive; your site should be too.
Now, you’re all ready to redesign your site! Good luck!