5 Common Internet Marketing Myths that Still Come Up
We hear them all the time. And most of the time, we don’t bother challenging them. They’re the common internet marketing myths that get tossed around by people whose internet marketing education stopped about 10 years ago. While I know there are way more than 5 common myths, I thought it best to focus on the ones I hear most often.
- The Ideal Keyword Density- I still hear this one regularly, and every time I can’t believe it. Many people are still convinced there is a secret perfect keyword density that will propel you to the top of the SERPs. Really? Do you honestly believe Google and Yahoo are stupid enough to have their results manipulated by people hitting a certain keyword density? Keyword density is a terrible measure of relevancy, and it ends up breeding unreadable content that’s obviously written for the search engines.
- Amount of Traffic is Top Priority- Garry Conn touched on this issue in a recent post about website traffic. I can’t tell you how many times I’ve talked to companies whose only concern is the volume of traffic coming to their site. Look, everyone wants people to visit their site, but quantity means nothing if it’s not accompanied by quality. And this is why so many companies get ripped off. Their SEO people get them the traffic they desire, but it’s meaningless because the traffic fails to convert. Focus on quality!
- SEO is a One Time Process- A lot of people believe that once their site is optimized, they can just sit back and let it take care of itself. Look, just because somebody did some light SEO on your site a few years ago doesn’t mean all the hard work is done. SEO is a continuous process that requires a long-term commitment. You need to always be adding new, relevant content, and you should always be doing keyword research to ensure you’re hitting all the latest trends. If not, you’ll get left behind.
- Link Bait has to be Controversial- Link bait continues to be a popular buzz phrase in internet marketing circles. Unfortunately, over time, link bait has become synonymous with “controversy.” This has led to the rise of flame bait where people are being controversial just for the sake of getting attention. Sure, it might pay off occasionally, but to me the best link bait is something that truly adds value to the user experience.
- Social Media is a Fad- This is the phrase I’ve heard most over the past year or so. A lot of people still aren’t sold on the idea of social media, and they’re getting left behind. Forget all that talk about how social media marketing might be the way of the future; it’s time is now. You think social media is a fad? Ask the bankrupt newspapers who are getting driven out of business by blogs and sites like Digg. The internet is an inherently social medium, and it always will be. Sure, the face of social media will evolve, but the concepts will remain the same.
Which myths are you tired of hearing? Tell me about them in the replies!
- 5 Dangerous Myths about Using Twitter to Promote Your Business
- Marketing Myths: Part 3—There’s a Right Way and a Wrong Way to do Social Media
- Are You Spreading Yourself Too Thin With Social Media?
- How to Avoid Being a Pain in the (fill in the blank) Social Media Marketer
- What Do You Think of TGI Friday’s Social Media Campaign?