In a press release, Yahoo! said that they are launching a new global brand campaign to celebrate its connection with people and communicate core product enhancements. This global brand campaign will be considered their single largest global intergrated marketing campaign ever. They claim that the core of their message will focus on YOU.
Yahoo! says that the global campaign will celebrate all of your individual wants, needs, interests, and passions. Yahoo! further explains the reasons behind this is because they really care about you and want to continue evolving their company to adapt more towards being able to offer you more of what you want and less of what you don’t. They say that they want to make the web your own, and they’re designing products that put you in control of your Internet experience.
Elisa Steele, the executive vice president of Yahoo! said that their vision is to be at the center of people’s online lives and claims that the gloabl brand campaign is more than an advertising campaign. She said that it’s about delivering a promise to the market and an illustration of their level of commitment to provide a relevant online experience for users.
With the launch of this new campaign comes the launch of a new website called, Y!ou and Yahoo!. The site is designed to house all the elements of the campaign. On the site you can learn more about global brand campaign, share information and opinions with others in various official Yahoo! social network profiles, download audio news releases, and view official television creatives and banners.