SEO Hosting Blog

Yahoo! announced on their Yahoo! Search Marketing Blog that they are hosting a free one hour webinar that will demonstrate why using adding Yahoo! My Display Ads into your marketing mix can energize your search campaigns. The webinar will be held this coming Thursday, November 19, at 11:00 a.m. Pacific Time. You can register for the webinar here.

Yahoo! My Display Ads is an innovative display advertising solution that allows you to easily create your own banner ads and run them across the Yahoo! network. Yahoo! claims that their service isn’t just for big companies. Today, they have opened their doors to smaller businesses and individuals. They offer an easy and affordable way for you to create banner ads and run them across their entire Yahoo! network.

Creating ads is simple. Yahoo! insists that designers are not needed and that there are no development costs involved. Yahoo! My Display Ads comes with design tools that will help you create and customize your own banners. The ad system also offers campaign targeting. You can specify the geographic locations, site-content categories, and demographics you want. Additionally, you have the option to set a daily budget, and control the pay per click and cost per impression rates. Lastly, Yahoo! My Display Ads offer performance tracking. You can get daily reports on clicks, impressions, and conversions. There’s also tools that allow you to maximize your ad performance.

By attending this free webinar, you will You will learn: The benefits of combining search and display advertising, more about Yahoo!’s innovative display advertising and targeting solutions, display advertising best practices, and how other business owners are succeeding with display advertising. I recommend tuning in. It’s free and the webinar will begin during the afternoon, so you can kick back and listen in while you have lunch.

So far you’ve probably noticed that Yahoo! has shut down many of their old services such as Yahoo360 and GeoCities. And then you may have discovered that Yahoo! has released a new marketing campaign, homepage, search engine, and have started going nuts about selling ads in their new search result pages.

A lot is changing with Yahoo!, and even the famous yodel is subject to change. In fact, earlier last week, Yahoo! set up a mobile recording studio in the middle of Times Square and invited anyone passing by to record their version of the yodel. Lucky winners with the best yodel will become famous and earn bragging rights that their yodel is the official Yahoo! yodel. The yodel was one of the things discussed in the interview with Elisa Steele.

She offered assurance that Yahoo! was going to continue using the original yodel; however, to align properly with their promise of making Yahoo! all about about person relevance, they are going to be collecting personal yodels around the globe. In fact, in addition to setting up mobile studios, such as the one in Times Square, Yahoo! has created a web based Yodel Studio.

So you might wonder why would Yahoo! want to re-brand after 15 years of being one of the most widely recognized and successful companies in the world. It may seem strange that Yahoo is investing time and money into creating one of the largest re-branding campaigns ever. Yahoo decided to launch their new brand campaign is to remind consumers where Yahoo! is today, and the kind of services they can offer people in the modern era of the Internet today. Check out this video below that captures the exclusive thoughts of Elisa Steele behind the new Yahoo! marketing campaign.

This Q&A with Elisa Steele is the first in a new series of videos called Yahoo! Yodelcasts, hosted by Nicki Dugan, blog editor for Yahoo!

To stay on top of current events and news about Yahoo! I recommend reading their Yodel Anecdotal blog and subscribing to their RSS Feed. It wouldn’t hurt to pick up a subscription to their YouTube Channel as well.

What are your thoughts about the new Yahoo! and do you think that their new marketing efforts will cause you to switch to using Yahoo! Share your thoughts in the comments below.

Last month, Yahoo! unveiled the new and improved Yahoo! Search. One of the key elements of their new and enhanced version of search claims to give users more control over the results they see by allowing users to filter results by website. Consequently, offering control to advertisers is something Yahoo! wants to deliver as well. They are doing so by including sponsored ads in the filtered search results.

With Yahoo!’s new search page, users can search for various keywords and phrases, and then refine the search results by clicking on the names of sites that appear on the left side. These sites appear based on what other people have found useful in the past. When users click on these featured sites, the results are then filtered to display results only from that particular domain.

How that works with advertisers is when a user selects a site that is also a sponsored search advertisers, that advertisers’ advertisement will be displayed again in the new set of results. The advertisers will only pay if the user clicks on the ad. All in all, the advertisers still receive the same opportunity to receive clicks prior to any filtering. However, advertisers whose sites show up on the left side as a filtering site option will receive futher opportunities to receive clicks.

I like the idea of Yahoo! displaying sponsored ads in filtered results. Doing so creates a very strong opportunity for advertisers to experience an increase in CTR simply because once a users has applied the site filter, ads are going to be displayed to more relevant traffic, and existing there is far less sponsored ad competition.

Some people might question the amount of exposure the filtered ads will receive. I have to say that I think having the navigation options on the left really increase the awareness of the features being available. I think advertisers might find that they’re getting pretty good exposure, clicks, and qualified leads for the money invested. If you’re interested in advertising online, advertising on Yahoo! is something I would consider looking into.

In a press release, Yahoo! said that they are launching a new global brand campaign to celebrate its connection with people and communicate core product enhancements. This global brand campaign will be considered their single largest global intergrated marketing campaign ever. They claim that the core of their message will focus on YOU.

Yahoo! says that the global campaign will celebrate all of your individual wants, needs, interests, and passions. Yahoo! further explains the reasons behind this is because they really care about you and want to continue evolving their company to adapt more towards being able to offer you more of what you want and less of what you don’t. They say that they want to make the web your own, and they’re designing products that put you in control of your Internet experience.

Elisa Steele, the executive vice president of Yahoo! said that their vision is to be at the center of people’s online lives and claims that the gloabl brand campaign is more than an advertising campaign. She said that it’s about delivering a promise to the market and an illustration of their level of commitment to provide a relevant online experience for users.

With the launch of this new campaign comes the launch of a new website called, Y!ou and Yahoo!. The site is designed to house all the elements of the campaign. On the site you can learn more about global brand campaign, share information and opinions with others in various official Yahoo! social network profiles, download audio news releases, and view official television creatives and banners.

Today Yahoo! launched their all new Yahoo! Search, claiming to make results more presonally relevant. According to Yahoo!, they have been soft testing their new engine with a percentage of users. Yahoo! claims that their new search is designed to help users find and explore their interests better by enhancing user experiences. (more…)