6 Secrets to Writing Memorable Taglines
Thursday, July 16th, 2009The tagline: it’s those few short words with the huge responsibility of letting consumers know who you are, what you do, and why they should buy from you. How can you create a tagline that achieves all of this?
Here are 6 tips to help you out.
- Make it short—Taglines are usually between three and seven words long. A great tagline is short and clear. That’s why you shouldn’t use big words or industry jargon that confuses potential customers. Use one or two-syllable words as they are easy to understand and to remember.
- Remember your target audience—Every business has a target audience, and the success of the business is dependant upon how effectively they communicate with their target audience. Your tagline needs to speak to the needs and the wants of your target audience, and it needs to use language and a style that resonates with them. (more…)
