I know what you’re thinking—“It’s 2011 and this guy is writing about meta descriptions?” You better believe I am. Yes, I’m fully aware that Google doesn’t use meta description as a ranking factor, but that doesn’t mean that it’s totally unimportant.
Remember, searchers still see the description meta tag whenever they’re looking for your products and services. So it’s important that your descriptions catch their attention and draw them in.
Here are 5 tips for writing better meta descriptions.
- Think of it as ad copy—Your search listing is competing against about 14 other listings (including PPC ads) for a click. It’s your job to stand out from the crowd and earn that click. That’s why you need to think of your meta description as a mini-ad. You have to give people a reason to click your link. Don’t just have some boring, generic description. Focus on a benefit and get them to take action.