When sending emails, your first priority is to make sure your messages get read, not deleted. You can’t achieve any bigger goals without first overcoming this major roadblock, and while it sounds simple enough, the truth is that most companies struggle with low open rates.
What can you do to make sure your emails don’t get deleted? Here are 3 quick tips that will help you write better emails.
- Lure them in with an irresistible subject line—The subject line is the first thing the recipient sees. It determines whether they’ll open your email or delete it, so it has to be good. Your subject line needs to create intrigue. It needs to be so compelling that the recipient simply has to click it to find out what’s inside. It should speak to their needs and give a clear, interesting preview of what awaits in the email. Check out this list of 7 tips for writing better subject lines.
- Tighten up your message—Email length matters. Your readers don’t have the time, patience, or desire to read any email for more than a few minutes. Keep your message tight, and don’t try to discuss too many different things in a single email.
- Give them content that speaks to their needs—What do your recipients care about? What are their biggest needs and goals? What are they looking for from you? If your emails don’t align with their needs and goals, they’re going to get deleted. It’s that simple.
What are some of your best tips for writing emails that don’t get deleted? Share them by leaving a comment below.