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Search Engine Marketing Starts With Keyword Predictability

Monday, July 14th, 2008

I want to start off by saying that I am not an SEO guru and I never will consider myself to be.  I’d be telling a bold face lie if I said that I was. However, what I do consider myself to be is a very well rounded individual who has some very practical experience in search engine marketing. By default, SEO and SEM are two totally difference animals. However, you really can’t have a successful SEM without a successful SEO, unless of course you are paying for your search engine traffic using programs such as AdWords.

So really, for me being SEM savvy, I have to know the basics in SEO in order to find success in my own search engine marketing ventures, that really is just the tip of the iceberg here.  My business is primarily in making money online with Google AdSense. The way I see it, there is really only one way to do that and that is with successful search engine marketing to a web site or blog that has its content monetized with Google AdSense advertisements.

Think about it for a second, you can’t pay for traffic. If you did, the amount of money you’d spend on the traffic would exceed the amount of money you’d get per click. You can’t really drive traffic using social networking sites such as StumbleUpon or Digg, reason being is that these folks are blind to AdSense ads and don’t click. So really what is left? The last remaining option is in scoring free organic traffic in the search engines. (more…)



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