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The 5 Reasons Most Website Copy Sucks

As a freelance copywriter, I take on a lot of projects where I have to rewrite web copy for clients. Most of my clients already have websites, but they aren’t performing like they’d hope. In most cases, it’s because the … Continue reading


7 Copywriting Tips for Getting More Leads

What’s the difference between a website that generates 1 or 2 leads per week and one that gets 15 or 20? Often times, it boils down to the website’s copy. Make no mistake. The wrong words or a poor tone … Continue reading