Incorporating White Space in Your Web Design
Monday, January 19th, 2009When thinking about SEO, we often discuss what you can put into your site to help it perform better. But sometimes it’s what you don’t put on your site that makes all the difference. Remember, conversion is the name of the game, and your website should always be geared to convert first and to rank well second.
That’s why I want to talk about the importance of white space in your web design. Contrary to what some so-called “SEO experts” might tell you, every inch of your website doesn’t need to be crammed with text that will help you achieve higher search engine placement. In fact, it’s these text-crammed websites that intimidate visitors and cause them to bounce to another website.
Why White Space is Important
White space is an important design technique for several reasons. Here are just a few ways a little white space can help your website big time.
