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How to Make Long Web Copy More Readable

Ideally, you want to keep your web copy as short and simple as possible. However, there are situations where long copy is necessary to give readers the information they need to make an informed buying decision. Thankfully, there are several … Continue reading

The Importance of Research in the Copywriting Process

The man many consider to be the greatest ad man of all time, David Ogilvy, used to always preach the importance of conducting thorough research before writing a single word of copy. Research is the best foundation for coming up … Continue reading