Using video on your landing pages is a good way to engage visitors, more clearly deliver your sales message, and get more conversions. It also helps you keep visitors on your website longer. When used properly, video helps make everything on the page more effective, but if you use it the wrong way, the video can quickly become a distraction, keeping you from making the conversion.
Today, I want to briefly touch on some tips for integrating video into your landing pages. If you have any additional tips or experience using video on your websites, please leave a comment to let us know.
- Use a script—The words you say in your video need to be carefully planned out. You should put as much effort into writing the script as you would any other piece of sales copy. Using a script ensures you have a tight message, and it keeps you from rambling and losing the viewer’s interest.
- Good audio/video quality is essential—I’m not saying you have to drop thousands to shoot a video worthy of being on the big screen, but you do have to make sure your video is clear and the audio is easy to hear. Grainy video or bad audio will frustrate users and cause them to leave your website.