Before we get started, let me just say one thing. I’m not here to tell you how to use Twitter. There are countless ways you can use Twitter for business purposes, and there is no such thing as a single “right way” to Tweet.
However, if you’re using Twitter for any sort of brand building purposes, there is a simple rule I think is very helpful to follow. I call it the “Who cares?” test.
Before you send out a Tweet, look at its content and ask yourself “Who cares?” Will your followers actually be interested in the Tweet? Is it something that’s useful, entertaining, or valuable to them in some form or fashion?