When used properly, controversy can be a great vehicle for driving traffic to your blog, gaining new readers, getting a conversation going, helping a post go viral, establishing you as a thought leader, and so on and so forth. Unfortunately, writing controversial blog posts effectively is harder than it seems. It requires a delicate touch. There’s a thin line between being controversial and being an idiot or an attention-seeker. You have to know how to write controversial posts that come across as authentic and that make sound, reasonable points, so that it doesn’t look like you’re being controversial just for the sake of being controversial.
Here are some good tips to help you when you’re writing a controversial blog post.
- Believe what you’re saying—Too many times, bloggers try too hard to be controversial just because they want some attention. If you aren’t truly passionate about your stance on an issue, don’t write about it. You should only be controversial when you truly believe in what you’re saying; otherwise, you’ll come across as a phony. Bloggers must be consistent in their viewpoints, or else they’ll never keep readers. (more…)