Whenever we talk about using Twitter to grow your business, one of the first things we say is that you have to be authentic. And it’s true. Social media is all about building personal connections, and you can’t do that if you’re a soulless, emotionless corporation Tweeting out uninspiring nonsense. Simply put, being an influential Twitter user requires showcasing your personality and letting people get to know you better.
Of course, there are dangers with this. Big ones. As soon as you pull the guard down on your company and start “getting real”, you run the risk of slipping up or saying something controversial that alienates your customers.
Here are 7 ways that keeping it real can go wrong on Twitter.
1. Sharing your political views—Business and politics are rarely a good mix. As soon a company starts running its mouth about politics, they start alienating customers. Like it or not, this is a very divided country, so no matter what issue you speak out on, you’re probably going to make 50% of your customers mad. Will you make them mad enough to stop doing business with you? Who knows. But do you really want to take that chance?
2. Being all-around offensive—Never forget, you are representing your brand with every Tweet you send out. And while you want to highlight your personality and be real, dropping F-bombs or making inappropriate comments probably isn’t the smartest way to present your brand in the social media space.