Here are a few statistics I want you to consider:
- It costs 5 times as much to attract a new customer than to keep an existing one
- Almost 70% of customers stop doing business if they receive poor service
- A happy customer will tell 5 people (even more with social media)
I could go on and on with these statistics, but the point is this: Keeping your customers happy is crucial to the health of your business. Happy customers are loyal customers. Loyal customers also often generate referral business, helping you grow your customer base at a low cost.
So, what can you do to keep your customers happy? Here are 7 tips to get you started.