Scheduling social media updates is a hotly-debated topic. Critics say that social scheduling is unnatural and runs counter to the whole point of social media, which is to interact with others. I disagree. Here’s why I schedule some of my Tweets.
- It frees me up to interact—When I schedule the bulk of my Tweets ahead of time, I’m then able to spend the few free moments that I do have to actually get on Twitter interacting with my followers. I don’t have to worry about finding interesting content to share or coming up with a good status update. That’s already been taken care of, and now, I can spend time replying to other people’s Tweets, ReTweeting things I like in my feed, and building relationships with my followers.
- I can’t always find the time to Tweet each day—Running my business all on my own is more than a full-time job. I have clients to manage, projects to complete on tight deadlines, leads to follow up on…the list goes on and on. I just don’t have the time to devote to Twitter every single day. I try, but it’s just not always realistic to pull myself away from all the other work I have to do. Scheduling my Tweets ahead of time ensures that my presence is always felt, even when I can’t be there.
- It prevents me from clogging followers’ streams—Is there anything more annoying than when someone clogs your stream with 20 updates in the span of a few minutes? Those are the Twitter users who don’t schedule their Tweets and then binge Tweet whenever they’re able to find the time to login to Twitter. Scheduling my Tweets ahead of time let’s me space them out properly.
- I can reach more followers across the world—I have followers all across the world. And since I have to sleep at some point, I can’t reach all of them in real time. By scheduling my Tweets, I can reach more followers in different time zones, even when I’m snoring in bed.
- The quality of my Tweets increases—I’ve found that writing my Tweets ahead of time allows me to focus on creating better content than when I quickly create a Tweet on the spot. I’m able to focus on truly creating content my audience will find interesting and useful.
Do you schedule your Tweets? Why or why not?