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Have you seen the People of Walmart website? Perhaps, you’ve already contributed and uploaded a picture or two? I find it interesting how certain things go viral on the Internet. Typically, I see low grade YouTube videos or cheesy webpages hit it off on the web. And so is the case with a newly launched blog called People of Walmart. It went viral, people love it, and the way I see it, for site owners, there is a lot that can be learned.
People of Walmart is very simple self-hosted WordPress blog that allows users to contribute content. In this case, it can be a picture of an unusual person found at Walmart. Users who want to contribute must submit the photo by email and manually include a title, description, and include tags. After editors review the picture, it will be published on a blog post. These are called Wal-Creatures.
With over 15,000 fans on FaceBook, People of Walmart has grown very quickly and has captured the interest of thousands of people almost overnight. The site has been of huge interest to FaceBook users, and with over 700 people following on Twitter, awareness of the site seems to be spreading into other networks as well. But, what about SEO? Once the viral buzz wears off and the sudden spike in traffic dwindles down to a trickle, where will the site stand in the SERPS?
My prediction doesn’t look very promising. However, it doesn’t have to be that way. Whether the owners of People of Walmart make changes or not, one thing remains possible: You can make changes to your own site. Granted, your site might not go viral like theirs, but if it does, you’ll at least be ready. And as I had mentioned above, a lot can be learned from People of Walmart. And no, I don’t think People of Walmart will last very long after the buzz wears thin. The reason why is because of their lack of SEO. (more…)
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