As social media continues to grow and prove itself as more than a passing fad, more and more businesses are implementing social media policies. Just yesterday, I was reading about the NBA’s new social media policy that is to be applied for this season, governing how players and management are allowed to use social media.
Does your business have a social media policy in affect? Or are you part of the over 33% of companies lacking this important brand-protecting policy?
Whether you already have an existing policy or you need to create a new one, here are some things you should be sure to include in your business’ social media policy.
• Time of social media use—The most obvious concern about having employees who use social media is that it will impact their productivity during the work day. That’s certainly an understandable concern as it’s easy to waste hours browsing around on Twitter, Facebook, or reading blogs. Make sure your social media policy clearly explains when and for how long employees are allowed to engage in social media activities.
• Subjects allowed to be discussed—There’s something to be said for “what happens in the office, stays in the office.” You don’t want your employees leaking sensitive company information or complaining about internal practices they don’t agree with. Outline which topics your employees are allowed to talk about online. This helps to ensure your business isn’t undermined by a loose-lipped employee.