We hear them all the time. And most of the time, we don’t bother challenging them. They’re the common internet marketing myths that get tossed around by people whose internet marketing education stopped about 10 years ago. While I know there are way more than 5 common myths, I thought it best to focus on the ones I hear most often.
- The Ideal Keyword Density- I still hear this one regularly, and every time I can’t believe it. Many people are still convinced there is a secret perfect keyword density that will propel you to the top of the SERPs. Really? Do you honestly believe Google and Yahoo are stupid enough to have their results manipulated by people hitting a certain keyword density? Keyword density is a terrible measure of relevancy, and it ends up breeding unreadable content that’s obviously written for the search engines.
- Amount of Traffic is Top Priority- Garry Conn touched on this issue in a recent post about website traffic. I can’t tell you how many times I’ve talked to companies whose only concern is the volume of traffic coming to their site. Look, everyone wants people to visit their site, but quantity means nothing if it’s not accompanied by quality. And this is why so many companies get ripped off. Their SEO people get them the traffic they desire, but it’s meaningless because the traffic fails to convert. Focus on quality!