Article Archives

Marketing Myths: Part 3—There’s a Right Way and a Wrong Way to do Social Media

In an ongoing effort to expose bad marketing advice, I’ve created the series “Marketing Myths.” If you’ve missed the first 2 parts of this series, you can check them out here: Marketing Myths: Part 1—Every Customer Should Love Your Brand … Continue reading

Are You Spreading Yourself Too Thin With Social Media?

Social media marketing was the buzzword of 2010 for small businesses, musicians, large corporations…you name it. Chances are, your business jumped on the social media bandwagon and has been feverishly Tweeting, posting Facebook status updates, uploading YouTube videos, connecting with … Continue reading

5 Dangerous Myths about Using Twitter to Promote Your Business

With the social media marketing bandwagon plowing full speed ahead, I think it’s important to slow down every once in a while and put things in perspective. Too many businesses are blindly hopping on Twitter (and Facebook, their blog, etc.) … Continue reading

What Do You Think of TGI Friday’s Social Media Campaign?

By now, you’ve probably seen a commercial or an online ad for TGI Friday’s new social media campaign. If you haven’t, let me give you a rundown. The idea of the campaign is that Woody is TGI Friday’s #1 Fan. … Continue reading

How to Avoid Being a Pain in the (fill in the blank) Social Media Marketer

While social media marketing has opened up an abundance of new ways to promote your content and your business, it’s also paved the way for some of the biggest pains in the butt since telemarketers. We’ve all come across the … Continue reading