SEO Hosting Blog

Link building can be a time consuming venture for search engine marketers and webmasters. There is no easy way to go about it, link building is hard work. Google as the search engine leader wants backlinks that are meaningful to the content of the page and on topic. Business profiles can provide a safe backlink to your important web pages.

Business Profiles Equal One-Way Links
Profiles online are a good way to find free links for your website. There are pluses and minuses to profile linking. The main limitation is keyword anchor text, generally the link pointing back to your page from profile websites is a url link to your homepage. Be sure to look carefully through the profile set up when adding in your information. There are times an additional link may be added for other pages of your website, such as in the work experience section.

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There has been a great deal written about link building strategies. It may be difficult to sift through what works and doesn’t work. Whether you have years of experience in SEO link building or are new at link building, you should always think independently when formulating how you will link build.

Link Building Takes Time
There is no two ways about it: link building is time consuming and a great deal of work. Get that squared away before going forward with your link building plans. There are no easy quick answers when it comes to building links. Even paid links you have quickly purchased must be indexed by the search engine spiders in order to count and we all know it takes time for links to take effect. If you provide link building services you must set the correct expectations of link results for your clients.

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Many years ago when the search engine marketing industry began there was no problem with adding a lot of keywords into a web page to help rank in the search engines. In fact it was pretty easy to rank back then in the major search engines. Switch to today and you see three major engines and many safeguards in place by them to catch over-optimization and on or off page techniques used by modern search engine marketers.

Afraid of Search Engine Spiders?
Search engine spiders (aka crawlers, robots) are software programs designed to find links, read through text, follow links from page to page and index the individual web pages of a web site. If you know anything about software you know human beings create them. If you are a software tester then you definitely know how fallible software is. Remember how often your browser or your laptop crashes? (more…)

SEO, or Search Engine Optimization, is one of the most important things you can do to help customers find you online. For an online business this is crucial, but even their brick-and-mortar counterparts can benefit from this relatively new form of marketing.

Search Engine Optimization defined is an online marketing strategy. By employing certain keywords and keyword phrases at the correct density, you can bump your website’s listing to the top of someone’s search results, increasing your business. Entire advertising agencies have spring up around this fast-growing marketing method. (more…)

Typically, a splash page is designed to catch the attention of a human visitor through use of a large graphic, a Flash movie, or some other technological item.  While this may indeed attract the attention of your human visitors, visiting search engine spiders won’t be impressed, and ultimately your human visitors will not get all the benefit they could from visiting your site.

Search Engine Spiders and Splash
Search engine spiders rely on text and links to get their work done. In the past when there has been virtually no text on an entry page, images or a Flash movie, the content of the web page has not been read and indexed by the search engine spiders. Graphic images and Flash were lost on the spiders beyond ALT attribute text for the images. Until recently Flash was unreadable to the search engine spiders. (more…)