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Google Anchor Links

Sunday, September 27th, 2009
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Google is now using anchor links in their search results. You might not remember anchor links, it was once popular many years ago when people had the tendency to include a lot of infomration on one web page. Today, with blogs, forums, and other platforms, it seems like there is much less content per page compared to say ten years ago. At anyrate, anchor links are internal links to sections on the same page. Wikipedia is well known for still using anchor links.

So what does this mean for you? Well, if you start using anchor links in your text, then it’s very possible that you’ll get these links included belowing your listing in the SERPs when Google indexes your page. Having your anchor links included in your search result listing can help you because it direct traffic to specific sections on your page.

Harrison Hoffman from CNET wrote a post that shows some specific example of how Google anchor links work. Also, be sure to read the Official Google Blog as well as the post included in Webmaster Central Blog. Sart taking advantage of Google Anchor Links and you may see an increase in traffic as well as higher conversions on desired actions within your pages.

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Where Can I Get Search Engine Marketing Tips

Wednesday, September 16th, 2009
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Search Engine Marketing Tips

If you’re looking to get some excellent search engine marketing tips, there’s obviously quite a few sites online that provide them. One site in particular has captured my attention. Recently, I discovered a search engine marketing company in Houston called, Search Engine Marketing Group.

The company was formed in 2006 by Gerald Weber, who happens to be an avid reader of SeoHosting.com Blog. The company started out as a web design business; However, when the needs for professional search engine marketing and optimization services increased over time, Gerald and his team adapted to the demands of business. (more…)

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Crack an SEO job

Tuesday, February 24th, 2009
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One thing which is significantly noticeable is that Internet Marketing is the least affected industry even in the time of universal economy downtime. I do not remember any internet marketing consultants losing their jobs as cost-cutting in recent days. And it is obvious that it will continue to grow for next many decades. While an average SEO is paid more than an average developer, it becomes an attractive career decision. But knowing something and showing something are two different things. I have seen many good SEOs not being able to crack a deserving job because of some silly mistakes. Here, I am offering a mini-guide to crack a job of SEO.

Learn SEO
Well, this is the most important of all. You must know SEO to do SEO, there is no way around. You need to know answers to all the questions asked, but as it is a techo-marketing job, you are not supposed to know it all and at times you shouldn’t hesitate to share your perspective.

Own a website
A blog on Wordpress or Blogspot will do, but owning a domain highlights your personal level involvement and seriousness towards web media. Onpage optimization skills are a must with blend of usability. And some nice to have stuff:

Blog topic: It doesn’t matter at all what are your writing about. It’s your website, you wanted to share something and you are sharing it, however, quality of content should be maintained.
Blog posting frequency: It doesn’t matter how frequently you post as long as it is quality and persistence is maintained.
Traffic: Not everyone is destined to be another ProBlogger and they know it. While you are expected to have a website, it is well known that many marketing consultants get really busy with their clients and projects that they get no time to do it for themselves.

While the things above are good to have things, actually having them can raise your bar way up than you can imagine.

Be Active Socialist
You don’t need to go to parties for it. Just signup to a nice social media website and be active in participating into discussions and events or whatever the site offers. Such websites boosts your online presence very naturally, and come on;  it’s a fun thing to do. You don’t need to have an account with all of them, choose the few that you like, sometimes even one or two can do the magic. Make sure that these are public viewable profiles and your actions are indexable by search engines. In this case, Twitter and Digg works, Orkut and Linkedin don’t.

Web Projects
Be a part of a nice web project. No matter what role you play, being an active part of web and contributing to it is what matters. If at all you aren’t able to find a good project for you, be an active member of a popular forum. You will need to be active enough to acquire a rank of moderator or administrator. That can be a mentionable achievement.

Keep yourself updated
Any marketing job needs you to be updated with the latest market trends. Apart from offering new possibilities, it also prevents you from reinventing the wheel. Knowing something the interviewer doesn’t know already makes you a winner.

Knowing a little extra
Employing even the beginner level knowledge of web programming languages or design applications can help you a great deal over other candidates.

Be known to traditional marketing skills
Don’t be afraid to portray your offline marketing skills, it’s always a plus. During the job you might need to coordinate with offline marketing teams to conduct events and promotions. If you have got it, show it.

Every job has a different requirement. While doing mentioned stuff can always be helpful, presentation also makes a big impression during interviews. SEO being a highly controversial field ruled by diversified beliefs and perceptions, you must show how confident you are about what you say. Apart from the points listed above, what do you think can help you secure a job of SEO?

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New Google Sitemap and Unique Ways To Hire a SEO

Wednesday, January 14th, 2009
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There is quite a bit of SEO related news to report. This week so far proves to be very eventful. Google announced on Jan. 13, 2009 the release of a brand new Google Sitemap Generator for your web site. Google admits that this update was long overdue but well worth the wait as this new generator has the ability to pick up on pages even if they don’t included.

It’s been well over three years since we initially announced the Python Sitemap generator in June 2005. In this time, we’ve seen lots of people create great third-party Sitemap generators to help webmasters create better Sitemap files. While most Sitemap generators either crawl websites or list the files on a server, we have created a different kind of Sitemap generator that uses several ways to find URLs on your website and then allows you to automatically create and maintain different kinds of Sitemap files.

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In social networking, Liana “Li” Evans asks, “Are Ghost Writers for Social Media Profiles Wise?” As many are aware, Ghost Writing is a business that is picking up a lot of momentum among the blogging industry. When blogs yield higher levels of profit, this opens doors towards investing into ghost writers. But what about being hired as a ghost writer by a famous celebrity to rebuild a broken public image? Lana Evans expressed interest in Britney Spears.

I’m no fan of Ms. Spears, but I, along with every other American who has an Internet connection, couldn’t help but watch that train wreck shave off all her hair and beat a car with an umbrella a few years back. Now that her father is in charge of her affairs and her image, this in some semblance of saneness does make a logical sense.

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The youth of today has more motivation than most adults. Bloggers in their early teens want to make money online. Alex Delibas, 17 year old high school student recognized mainstream frustrations with bloggers constantly getting denied from participating in affiliate networks. He took aim to help increase approval success rates with publishing an article that helps fellow bloggers gain approvals.

Getting approved at big affiliate networks that have great payouts it’s a challenging thing, but my brain works on this principle “if he could do it, why couldn’t I?” and you should too. I am member of many affiliate networks and trust me, some of them are really really good (Market Leverage, MaxBounty,etc) but some offer only few campaigns that don’t even pay much. So, choosing and getting approved at a big and good affiliate network is an important step. So, how do I get approved by any affiliate network?

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How can you recruit and hire an excellent SEO? Who can provide your business with top notch SEO services? It can be a mess trying to figure out. Richard Baxter, an established SEO Consultant in London, provided an excellent article on how to recruit an SEO.

Recruiting a top flight SEO can be a daunting challenge for the inexperienced recruiter. This post examines what you may need to consider along the way, how you need to be prepared before placing an advertisement and what to ask in an interview to make sure you’ve got the right candidate for the job.

- Full Story

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Creating Backlinks from Business Profiles

Saturday, August 16th, 2008
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Link building can be a time consuming venture for search engine marketers and webmasters. There is no easy way to go about it, link building is hard work. Google as the search engine leader wants backlinks that are meaningful to the content of the page and on topic. Business profiles can provide a safe backlink to your important web pages.

Business Profiles Equal One-Way Links
Profiles online are a good way to find free links for your website. There are pluses and minuses to profile linking. The main limitation is keyword anchor text, generally the link pointing back to your page from profile websites is a url link to your homepage. Be sure to look carefully through the profile set up when adding in your information. There are times an additional link may be added for other pages of your website, such as in the work experience section.

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