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Tips on Learning More About SEO From Alternative Resources

Tuesday, December 7th, 2010
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If you’re like me, then you probably have a lot of trouble reading blog articles, eBooks, and online written tutorials. The reason for me is I have adult ADHD. It truly makes things real difficult for me. A great example is a project I have been doing lately. For many years I have been fascinated with web servers. In part of wanting to learn more about web servers, I have setup a few personal web servers in my home. I have one web server running CentOS, and two running Ubuntu Server. Progress with this project didn’t come until recently, despite wanting to do this for years!

The reason for slow progress is due my lack of ability to read, follow, and comprehend documentation and instructions. I simply can’t do it. Often I find myself reading the same sentence over repeatedly due to some kind of distraction. The things that distract me, typically don’t distract other people. The constant hum of a ceiling fan, people walking down the hall, the ticking of a clock, or water dripping from a faucet are all examples of things that cause terrible distractions. I have to completely isolate myself in order to learn something new. And this doesn’t happen to often because I live in house with kids.

I’m affected by the same problems with it comes to continually learning about SEO. I enjoy learning about search engine optimization just about as much as I enjoy learning about web servers. Ironically, the two some what go hand in hand. If you tend to have trouble like me, you may find yourself dependent on alternative means for learning and comprehending things. One of the best tools I use for learning things is watching videos. The invention of YouTube has given hope towards my continuing education. Sounds terrible, doesn’t it? But, it’s true.

I depend on visual aids. Video tutorials, screencasting, and articles rich in screenshots and pictures is what I need in order to learn. If alternatives to written content aren’t available, I even PRINT pages out. Holding a piece of paper in my hands makes a world of difference. A great example is when I recently printed the 740 page Apache HTTP Server Documentation manual. I didn’t exactly save any trees doing this, but in my opinion, this wasn’t wasteful because it helped me accomplish a goal. Junk mail, on the other hard, is an example of paper waste. And to help me conserve paper, I print on both sides. Doing that also keeps me from having to purchase wider binders.

The long story short is this. The Internet is an amazing place to gain knowledge. In the beginning, it started with sharing written data and written content. For those who can’t seem to focus, there are now many alternatives to written documentation. Instead of continuing to struggle doing something that obviously isn’t working, make a change. That’s the only way to push forward. One of the most memorable things my father told me when I was little was that you can’t continue to do the same thing over and expect to get different results. You have change something in order to change results.

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Matt Cutts SEO Video Tutorials

Thursday, October 22nd, 2009
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Yesterday I wrote a post explaining about how Matt Cutts allowed the Google Webmaster Central team shave his head. I realized that some of the valuable information in that article that I wrote may have been hidden with all the excitement with Matt having his head shaved, so today, I want to bring the hidden jewels from yesterday’s post forward into this article. Specifically, I want to take a closer look at the 100+ short videos Matt Cutts published on YouTube and explain some things further that will help you understand more.

Should File Extensions be Used in URLs?

As most of you know, I am an avid WordPress user. Unless I am building from ground up, I use WordPress for all my website projects. That said, when I configure the permalink structure, I use the /post-title.php extension rather than /post-title/

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The video provided by Matt Cutts confirms why.

Should nofollow links be used for Privacy Policy and Disclaimer Pages?

In the past, I have done this on my blogs. Usually I place sitewide nofollow links on my footer to my privacy policy and disclaimer pages. I am glad that I watched this video because Matt Cutts explains that the only reason why a webmaster would want to nofollow a page is to prevent the page from being indexed. The only reason why you would want to prevent a page from being indexed is if the page were to be determined useless. He further explains that privacy policy and disclaimer pages are very useful and they should not be nofollowed. An example of a page that should be nofollowed is a login page. Also Matt explains that it isn’t necessary to have site wide links to your privacy policy and disclaimer pages. A better idea could be to link to them from your home, about, and contact page instead.

Are Dates In URLs Search Engine Friendly?

I have debated about this for a few years with friends. I never believed that it was search engine friendly to include dates in URLs, if anything I felt like it placed important keywords too far to the right, causing some risk of them getting truncated in the SERPs. Matt Cutts explains that it’s a good idea to have a date stamp somewhere visible on your page for people, but it’s not something required by them, nor does it have any influence on ranking.

When I build niche sites that generate revenue using AdSense, typically I write 50 articles for the site and upload twenty of them immediately. From there, I use the WordPress scheduling feature to stagger the remaining 30 over the course of about three months. After watching these TWO videos, I suspect that doing this is unnecessary. Instead, I can now upload and publish all content in one session, and then use the extra time towards building quality backlinks.

How many pages can Google index from a single site?

Can I publish 100+ pages at once?

For now, that answers quite a few questions for me, I am sure that you’ll find this information useful as well. If you haven’t done so already, now would be a great time to subscribe to my RSS feed. As I drill down and watch more of Matt’s Grab Bag videos, I’ll piece more of them together here as I have done in this article today. Stay tuned… and in the mean time, you should take a look at his videos too. Be sure to check out the entire Google Webmaster Central YouTube Channel as well.

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