SEO Hosting Blog

After blogging for over three years I have learned a lot of things about search engine marketing and keyword ranking. And one of the things that I have learned is that it really doesn’t take a lot of content to rank for keywords in Google. Granted, there are a lot of contributing factors towards ranking for keywords, but I am finding that the amount of content written doesn’t really hold too much weight in the equation.

Content adds quality to a page. It adds value, and typically, it provides people with what they are looking for. I believe that that is what Google and other search engines seek. They seek, index, and rank pages that they feel will be important to people. In doing so, that makes their search engine favorable because people find what they need. So, in most cases, as a publisher, writing content is what’s needed to achieve ranking. But the question remains, “How much content is needed?” Many publishers feel like a lot is required, when in many cases, it’s not.

A large amount of content isn’t always necessary to achieve ranking. Content is very important, but publishers should be aware that thousands of words on a page isn’t always required to achieve keyword ranking. The point I’m aiming to get across here is that writing content is difficult, takes a lot of time, and requires a lot effort. So, putting in more resources than what’s needed is a waste. With many jobs, it’s the duty of managers to control costs and expenses, to manage payroll and control hours, and oversee that excessive materials are not being used to complete the job.

The same should apply with content writing and search engine ranking. Don’t assume that content is always “King” when it comes to targeting keywords in Google and other search engines. I have learned that the “King” is with identifying alternative keywords and phrases that have low levels of competition with high search counts. The second part is identifying what it will take to rank above the existing competition on the search result page.

When you have it set in your mind that you want rank for certain keywords and phrases, take time to study your competition on the search results page. Ask yourself, “How did they rank for this keyword?” and investigate. Once you discover how your competition achieved their ranking, then you will have a better idea of knowing how much of your own resources you’ll need to use towards ranking above them.

My point is this: The amount of content is only a small factorization in the equation of search engine ranking. Content is much like butter on toast, milk in cereal, or sugar in coffee. Content really only adds flavor to a page. And with keyword ranking, it’s your job to figure out the ingredients needed to make toast, cereal, and coffee. After you do that, then you’ll know exactly how much butter, milk, and suger to add.

If you’re a blogger, then you’re probably always on the look out for easy topics to write about so that you can build more content on your blog. The more content you have on your blog, the more potential you have for increase traffic and subscribers.

So, how do you get content for free you might be asking? Well, there are quite a few ways, but in this post I’ll reveal one. This is exactly what I suggested to one of my clients over a year ago. And today, he has more traffic than he can shake a stick at. In the near future I’ll even reveal some more ways to get content for free. In the mean time, let’s talk about this proven method first.

First thing, you need a blog. If you don’t have a blog… install one or have someone do it for you. Try to match the blog theme to your regular site theme. Quite honestly, it would be helpful if you already have an established site or blog, because getting this free content is going to come direct from the people who visit your site.

If you don’t have a source of traffic, then you’re going to need to find one. If you have a lot of friends in an online community, social network, or forum, that can work too. This group of friends or people you know, all need to share the same interest. An example would be gardening. (more…)

As a blogger, often I find myself staring at a blank white screen, wondering what I should write about. My job as an author is to write content that I monetize towards earning money online. The tools I use are simple. I need a tool that enables me to discover which keywords are profitable. The Google AdWords Keyword Tool is a great example. The second tool is I need a platform to use to publish my writing on line. WordPress is a great example. Inside of that, of course, there are a few other tools needed in my business, but overall I just need to know what is keywords are hot and I need a an online word processor. But what happens when I have that terrible case of writers block?

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I know this is an SEO blog, but I’m going to stray off the beaten path a bit with this post. I want to discuss the importance of website copywriting. Of course, SEO is an important part of copywriting, but there is so much more to it than placing keywords in your content.

What you need to think about is what your plan is for converting the visitors once they land on your website. After all, what good is it ranking well if your content stinks? Search engine rankings are not the be-all-end-all for SEO.

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