Whenever you hire an SEO provider, you do so with the hopes they can help implement strategies to improve your ranking in the search engines. You assume the SEO supplier is devoted to building your online presence, but have you ever questioned whether they are engaging in a conflict of interest?
While the majority of search marketing companies have standards to prevent a conflict of interest from arising, there are some SEO businesses who don’t take such precautions. A conflict occurs when a search marketer helps more than one company from the same niche. These companies are seeking after the same customers and keywords; therefore, it places the optimizer in a compromising position.
How can an SEO firm truly be looking out for your best interest if they are helping one of your competitors rank well for your target keywords? They can’t. It’s understandable for a professional SEO company to seek new clients. However, business ethics should prevail over the desire to make more money.
So, how can you check to see if your SEO provider is helping the enemy? The first step is to ask the company for a list of clients they are helping. They may be unwilling to do this for privacy reasons, but if you tell them your reason for the request, they may oblige. Next, to guarantee your optimization specialist won’ be sleeping with the enemy, you should include a clause in your service contract stating they can’t help your competitors while you’re a customer. If they refuse to agree to this condition, you should consider looking for a more ethical SEO provider of search optimization services.
Most SEO companies really are there to help you outrank the competition. However, the SEO industry is just like any other; there are a few bad apples who put business ethics in the back seat. The best way to protect yourself and to get the most out of your investment is to educate yourself on the basics of search engine optimization. If you have a basic understanding of SEO, you can better choose who you want to help with your SEO services.