The Holidays are Coming- Is Your Site Ready?
Friday, October 24th, 2008In just a couple short weeks, online shoppers will be hitting the Internet to pick up gifts for all of their loved ones. While some of them will have specific website destinations in mind, many of them will be using search engines to find the products they need. The question is—are you ready to grab this surge in online shoppers?
I’m making the assumption that your site is already optimized for relevant, year-round keywords. That’s why this post is specifically about tailoring your site to the holiday season. Here are some steps to help you optimize your website for Christmas.
- Give Your Homepage a Facelift- Whenever you walk into a department store during the holidays, what do you see? You see a storefront decorated with Christmas accessories and signs throughout the store targeting holiday shoppers. Your homepage should do the same thing. Update the look and content of your homepage to tailor the needs of your Christmas shoppers. This shows your company is active, and it gives the impression that you’re catering specifically to the holiday shopper’s needs.
