There are many factors that go into good SEO, but probably one of the most important things you can do is create good titles. Not only are you doing this to help search engines find the topic of your page content, you’re also doing it to help brand your page and let visitors know where they’re going.
The two major benefits of using good keywords in title tags are:
1: Branding Your Page
If you’re like me, you’ve chosen a search result based on the title used for that particular site. If you searched for “Using Keywords in Title Tags” and one of the results popped up with the title “SEO Essentials: Keywords in Title Tags”, the odds are higher that you’ll find that result fitting to your information needs.
Your audience might not realize it, but most of us DO actually look at the titles and URLs in search results and use that information to formulate a decision on which result to click. This factor might be sub-conscious on many cases, but it certainly plays a role more times than not.
You can also use your titles to brand content. In the example listed here, and in the title of this post, you’ll see that I’ve added “SEO Essentials”. This tells readers that they will not only find information on keywords in title tags, but they will also know that the content is written from an SEO angle.
So, as you can see, I’m saying a lot through only six words. I’m explaining what the content is about, and for what purpose it is written.
2: Search Engine Optimization
Search Engines can and do use these tags. In almost every case the search engines have taken title tags, URL keywords, and headline keywords and they’ve used them in the results. And not just in the results, but also in the algorithm.
It has been proven time and time again that by using a consistent set of keywords in the title tag, the URL, and the page headline, the page has moved up in rank and enjoyed a higher click through rate in the search results pages.
What is the best way to use keywords in title tags?
-Understand searchers intent
-Use keyphrases when possible
-Use similar or same keywords and keyphrases in headline (h1) tags
-Use similar or same keywords and keyphrases in URL (permalink)
-Keep length to 65 characters or less (to ensure it all fits in the search engine results)
If you take these simple steps over time, you should eventually begin seeing cleaner results and a higher click through rate.