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How To Write Content For Search Engines

Thursday, October 15th, 2009
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Almost once week I receive an email from a writer explaining that they can provide excellent content that will allow me to rank well in search engines. I am always open minded to evaluating what can be produce, so when I receive email from a writers trying to pitch their service, I typically respond back asking to have a 75 to 100 word example of their work sent to me.

Recently I was contacted by a writer and I asked the writer to provide me with a sample based around the keyword phrase “Cheap Bottled Water.” When I received the email back, my observations motivated me to write this post. Here is a copy of the content that was provided to me.

Cheap Bottled Water

Most people have turned to bottled water as an alternative to tap water since they think it is safer. Cheap bottled water has become a popular item in many people’s shopping carts. However, make sure that the cheap bottled water is up to the set standards before consuming it. There is cheap bottled water from various stores at comparable prices. Remember cheap bottled water may not be ultimately healthy compared to tap water.

Most people think that writing for search engines is nothing more then packing keywords into the writing. In the case of the writer who provided me with this sample above, he felt like he had to use the phrase, “cheap bottled water” constantly, and in fact, he did so almost in every sentence.

Search engines don’t like unnatural writing. The content provided to me was very unnatural. It was clearly and obviously written in a way to trick search engines. There was no pure and inner quality within the work. It was totally superficial and it will not do anything for the end user. In other words, and to put it bluntly, the content was garbage.

So the lesson to learn is when writing content for the purpose of ranking in search engines, there’s more involved than just stuffing keywords. In fact, stuffing keywords isn’t good at all. My advice to you if you are trying to write content for search engines, simply write about the topic at hand in a natural way. Write your copy in a way that is understandable to others, as if you were writing a letter to a friend.

Allow search engines to index the content, and then take some time to study results. Observe and make notes of the different keywords you’re ranking for. Also observe whether you’re ranking for the keywords you intended for. If results are less than what you desire, consider making some changes by editing or re-wording your content and possibly adding more rich content to the page.

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Where Can I Get Search Engine Marketing Tips

Wednesday, September 16th, 2009
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Search Engine Marketing Tips

If you’re looking to get some excellent search engine marketing tips, there’s obviously quite a few sites online that provide them. One site in particular has captured my attention. Recently, I discovered a search engine marketing company in Houston called, Search Engine Marketing Group.

The company was formed in 2006 by Gerald Weber, who happens to be an avid reader of SeoHosting.com Blog. The company started out as a web design business; However, when the needs for professional search engine marketing and optimization services increased over time, Gerald and his team adapted to the demands of business. (more…)

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How To Get Help With SEO?

Friday, July 10th, 2009
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So you just started a business website or a blog and now you’ve heard all the hype about ranking #1 in Google and how much traffic you can get for free. You’ve read a few articles, wasted a few hundred dollars on some eBooks and video tutorials, but still you can’t seem get your site to rank for the keywords you want. This leads to seeking advice and help with SEO.

Search engine optimization is the process of making your website or blog friendly and optimized for search engines. But, today, there is so much involved with SEO, at times it can even be mind blowing for those have experience. How do you get help with SEO if you need it? Well, there is a site called SEO Consultants. (more…)

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SEO Friday – A Week In Link Building

Saturday, November 8th, 2008
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This week produced quite a bit of excellent content around link building. In this week edition of SEO Friday, we’ll recap some of these excellent articles and references that were published during this week. As you may know, link building is a very important aspect of improving your visibility in the search engines.

Ann Smarty, author of the successful Search Engine Journal, wrote an article titled, How To Build Links and Awareness by Pitching Bloggers. In this article she addressed that bloggers can be an excellent resource towards building links for the fact that most bloggers are always on the hunt for new material to write about and they are connected with many friends which gives your links the opportunity to go viral. The article was submitted into Sphinn, so be sure to help Ann out by casting your vote.

The author of a blog titled, Link Building Best Practices, wrote a very thoughtful piece that distinguishes the difference between SEOs and Link Builders. It is stated that there is a clear difference between the two skilsets and it is noted that commonly most people are either one or the other but not both. Understanding the difference between the two very well might break the boundary and expand the skilset from both professions. You should take a moment to help out by casting a vote on Sphinn. (more…)

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Use Proper Heading Tags To Improve Your Site SEO

Wednesday, November 5th, 2008
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Heading tags are a very important element in creating and maintaining a search engine friendly web site or blog. In this some what short but descriptive article, I am going to explain to you what heading tags are and how they can be used on your website for improving your site SEO.

A heading tag defines headers. A header is used to mark sections on your blog or web site. There are six header levels. These levels are as follows: H1, H2, H3, H4, H5, H6. The H1 header tag is the largest font size and H6 is the smallest.

Search engines look for header tags because they are beacons for finding content as well as pathways on your blog or web site. The three most commonly used header tags are: H1, H2, and H3. Sometimes, H4 is used, but not too often. H5 and H6 are rarely used. (more…)

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