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How To Research and Target Keywords For Search Engine Marketing (Part Two)

Monday, September 14th, 2009
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In my previous article about teaching how to research and target keywords, I explained about the importance of targeting keywords that generate qualified traffic. Now that you have an understanding of why it’s important to rank for relevant keywords as opposed to focusing on scoring tons of traffic, let’s take a closer look at two programs offered by Google that can help you drill down and find keywords that you can rank for on your site.

Keep in mind, it’s important for you to have some kind of web publishing system on your site, such as a blog, and someone who is able to write and publish content on it. For more details about this, I suggest reading my article that explains why a blog is important for SEO. That said, the two programs that we’ll take a closer look at are called Google AdWords Keyword Tool and Google Wonder Wheel. (more…)

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How To Research and Target Keywords For Search Engine Marketing (Part One)

Thursday, September 10th, 2009
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Learning how to research and target keywords for search engine marketing is a valuable skill to learn. Ranking for certain keywords and phrases in search engines can deliver more traffic to your site than you can shake a stick at. But also, it isn’t always about the quantity of traffic.

In most cases, it’s about the quality of the traffic. And that is one of the most common things I believe people mistake about SEM and even SEO. In my opinion, I would rather have 100 super qualified visitors to my site per month rather than 10,000 unqualified visitors. That said, of course you can easily rank for many different keywords and phrases; however, if you own a site that sells kitchen appliances in Dallas Texas. Is there really any reason to try to rank for the search term, kitchen appliances in Alaska?

In other words, it’s relatively easy to rank for keywords and phrases that yield a lot of traffic. But, this is useless traffic that only puts a burden on your server and consumes your bandwidth. Not only is this traffic not going to convert, but eventually search engines will catch on to the misuse of keyword targeting and derank the listings and possibly the entire site. (more…)

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How To Increase Traffic Using Google Analytics

Tuesday, August 12th, 2008
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I don’t know of anyone who doesn’t have an interest in increasing traffic to their web site or blog. In this article I am going to show you how you can increase traffic using Google Analytics This is a free tool that Google provides to anyone who wants to track web site traffic data. There is no cost to sign up and only the only requirment is that you to register for an account, which is free too.

Gaining traffic to your web site or blog is probably the single most difficult element to achieve. Building a web site or blog indeed has its own share of challenges; however, what commonly happens to many people is that they do finally build a very nice site but fail to get traffic to it. I don’t want this to continue happening to you. So today, I am going to show you a very simple trick that will make a world of difference for you. If all this sounds wonderful to you, then let’s continue on.

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Search Engine Marketing Starts With Keyword Predictability

Monday, July 14th, 2008
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I want to start off by saying that I am not an SEO guru and I never will consider myself to be.  I’d be telling a bold face lie if I said that I was. However, what I do consider myself to be is a very well rounded individual who has some very practical experience in search engine marketing. By default, SEO and SEM are two totally difference animals. However, you really can’t have a successful SEM without a successful SEO, unless of course you are paying for your search engine traffic using programs such as AdWords.

So really, for me being SEM savvy, I have to know the basics in SEO in order to find success in my own search engine marketing ventures, that really is just the tip of the iceberg here.  My business is primarily in making money online with Google AdSense. The way I see it, there is really only one way to do that and that is with successful search engine marketing to a web site or blog that has its content monetized with Google AdSense advertisements.

Think about it for a second, you can’t pay for traffic. If you did, the amount of money you’d spend on the traffic would exceed the amount of money you’d get per click. You can’t really drive traffic using social networking sites such as StumbleUpon or Digg, reason being is that these folks are blind to AdSense ads and don’t click. So really what is left? The last remaining option is in scoring free organic traffic in the search engines. (more…)

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