Media relations is an important part of any PR and marketing strategy. By connecting with the media and building solid relationships with the right reporters, you can position yourself and your company to get valuable coverage that increases your brand exposure and helps you grow your business.
Thanks to Twitter, connecting with the media is easier than ever before. Reporters love using Twitter to interact with readers, share news, and even chase down leads and sources for stories.
So, how can you use Twitter to connect with the media in a beneficial manner? Here are some tips to help you out.