HARO (Help A Reporter Out) is a free service that sends out 3 daily emails with queries from reporters who need sources for stories they’re working on. I’ve been signed up on HARO for years, and I’ve found it to be one of the most valuable tools in my marketing and PR arsenal.
Why should you be on HARO too?
- Get free publicity—The most obvious reason to use HARO is that it gives you the chance to share your expertise so you can land the media opportunities you’ve been looking for. Free publicity can do wonders for your company. Getting your name out there in the media will help you increase brand awareness, improve your credibility, drive traffic to your website, and a host of other benefits. You get media opportunities delivered to your inbox 3 times a day, so there are always fresh opportunities for you to get publicity for your company.
- Build valuable media connections—A strong network of media connections can be an enormous asset for building your brand and spreading your messages. If you use HARO on a regular basis to respond to relevant queries, you’ll eventually start building important relationships with key reporters who cover your industry and who can help publicize your company.
- Refine your pitching skills—The way HARO works is an email gets sent out with queries from reporters who need sources for their stories. You find the queries that you’re qualified to respond to, and you email the reporter, giving them your pitch. A lot of times, you’re going to strike out. Remember, a ton of other people are responding to these same queries. But this is actually a good thing. It helps you improve your pitches over time, making you a stronger, more effective marketer.
- Discover new media outlets—There are tons of blogs, podcasts, TV shows, magazines, and other media outlets out there that you probably don’t even know about. Following HARO will open your eyes to more outlets that you could be targeting to get publicity for your company.
- Identify trending topics—HARO offers a great way to see what’s hot in the news. You can read the queries to see what reporters are writing about, making it easy to spot hot topics and developing trends so you can stay ahead of the curve.
Do you use HARO? Have you had any success with it?
Share your experiences by commenting below.