Article Archives

The 5 Reasons Most Press Releases Suck

As a writer, most press releases make me cringe when I read them. I feel like my soul dies a little bit with each one that I read. The simple fact is that most press releases are painfully difficult to … Continue reading

4 Ways to Write Better Press Releases

Press releases still serve a very important PR and marketing purpose. Whether you distribute them online or email them to reporters and bloggers, the goal is the sameā€”to get your news read by as many people as possible. In order … Continue reading

4 Reasons Your Press Release Ended Up In The Trash

Thanks to the SEO press release, a lot of people seem to have forgotten that press releases can actually be sent to reporters with the hope of getting media coverage for your company. For those of us who actually still … Continue reading